Main Article Content
Abstract
Social media plays an important role in people’s lives. It also observed a remarkable and quick progress in technology in the world because of the large number of people who wake-up every morning to check with their social accounts instead of reading the newspaper. Nowadays school and college students are also using the social media in their academic and regular life. The increasing usage of social media has far reaching influence on Social Interaction, Entertainment and Academic improvement among students. The students can develop their knowledge with the help of social media through ascertaining communication with other students and teachers through connecting with Facebook, Instagram, Twitter, etc. Although the students are getting benefit, they have more negatives by using the social media because they are addicted through spending more time for using social media. This addiction negatively affects the students in their academic life. In this view, the researcher has taken this research to examine the negative impact of social media on college students in Perundurai Taluk, Erode. This study sample size had covered 105 students studying in Arts & Science College in Perundurai. A well-structured questionnaire has been framed and distributed among the college students to collect their opinion towards negative impact of social media. The collected data were subdued into tables and charts with the help of the statistical package SPSS 22.0. Also, statistical tools such as Percentage Analysis, Mean Score Analysis, Standard Deviation, Anova Analysis and Multiple Regression analysis. The results showed that most of students are 19 years old and mostly affected by the social media like twitter.