Main Article Content
Abstract
This study is an attempt to study the effectiveness of different types of advertisements and how people buy products after seeing those advertisements. This study analyzed the impact of advertising on consumer buying behavior in the different segments of products like FMCG, FMCD, Insurance, automobile, service providers, Banking products, Educational products, Clothing, and Real estate. The different mediums of advertisements that we are considering are print advertisements, outdoor advertisements, Radio advertisements, Television advertisements, Internet advertisements, Internet advertisements, Direct mail, Film advertisement, exhibitions, and mobile advertisements.