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Abstract
Studies on consumer behavior for green products in India are not so popular and neither conducted carefully, especially in the case of empirical studies. With the aim of contributing to this field, this paper accepts a new approach to find out consumers perception and behaviors towards green consumption by constructing a survey tool. Consumer buying behavior and consumption pattern and decisions have now changed towards products that are greener, more suitable and more environmentally friendly due to the rise in consumers’ awareness of current environmental matters. There are number of definitions that green products have and number of factors that affects the purchasing behavior. The paper focuses on the changing consumer behavior towards the usage of green products from traditional products to Green products.