Main Article Content
Abstract
Life insurance players have started realizing that their business depends on customer service and customer satisfaction. The main purpose of the study is to find out the impact of service quality dimensions on customer satisfaction in Insurance industry. The study is exploratory in nature and simple random technique is used to identify the respondents of the study. The area of the study is Gwalior city and sample size of the study is 200. Cronbach’s Alpha is used to test the reliability of the questionnaire and regression analysis is used to analyze the impact of service quality factors on customer satisfaction.