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Abstract
The objective of this research paper is to analyze selected top digital channels with special reference to Indian films from the perspective of movie viewers. The researcher has collected the data from 200 respondents using survey method with the help of well-structured questionnaire. The researcher has used descriptive research design and non-probability convenience sampling method for the present study. The findings of this study will be useful to different digital channels in India who are broadcasting Indian films and also to movie producers.