Main Article Content
Abstract
At present marketing highlights thrust on customer needs and delights. An understanding of the motives original to consumer behaviour helps the firm to seek enhanced and more successful ways to gratify its customers. Today, mobile services have become an essential part of personal possessions and life. Customers life-styles are changing, consumption patterns are changing, buying habits are changing. The whole mobile market is undergoing revolution as company’s lay special emphasis on consumers in building these brands. The purpose of this paper is to attempt to understand the impact of buyer behaviour of mobile service and the results of the same will be concluded