Main Article Content
Abstract
The customer in general insurance industry may influenced by so many variables to choose the general insurance policy. The respondents may select the general insurance policies from the present insurer due to several reasons. These are all the variables influencing the respondents to buy the policies from the present insurer. Even though the variables are too many, the present study confines 19 variables to annual evaluation of insurance coverage, approach of agents, dissatisfaction of previous insurer, importance of general insurance, easy accessibility of claim within 24 hours, variety of insurance products, agents convincing appeal on general insurance, ideal claim handled in set time frame, agents contracts with new services, agent has control over rates, claims should be reported directly to agents, estate planning is part of the agent duties, easy way to premium deductions, ideal claim handled by personal agent, personal contact, adequate insurance, informative agents/brokers and maximum benefit with minimum cost. The ‘t’test has been executed to find out the significant difference among the two group of respondents regarding their perception on the variables leading to buy the general insurance policies from the present insurers.