Main Article Content
Abstract
The Indian retail sector has both organised and unorganised apparel businesses. The Indian retail market is estimated to be US$ 600 billion and one of the top five retail markets in the world by economic value. So it is necessary to know about the factors of apparel buying behaviours of the women. The research is aimed at evaluating the factors influencing purchase of women’s apparels in the organised retail sector. The suggestions show that changes in attributes in the part of marketers will have its effect on purchase behaviour.