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Abstract
The study has been conducted on the topic “A Study On Consumer Preference Towards Unorganized Retail Industry At Trichy”. This study focuses on the real aspects of consumer preferring on unorganized sector. In day to day life at this fast moving society the interest of people is varying time to time. This open research helped to understand the problems, profits and performance of unorganized sectors. This study is conducted by collecting primary data from the consumers in and around Trichy region of Tamilnadu. The data are analysed by using tools such as percentage analysis, Chi-square analysis and correlation. The suggestions are made for improving the unorganized sector to more number of consumers.