Main Article Content
Abstract
Investment is the process of involving money in any good or service to create wealth either directly or indirectly. In this millennium money saved is not money earned. Money invested is wealth created. Idle money is invested in many investment tools among which mutual funds, a new, profitable and reliable investment tool on which this study is about. Mutual fund a profitable investment tool, in which many investors’ monies are pooled in either equity or debt or both. The main motive of mutual funds is to reduce the risk of market trends by scattering the funds into many sectors, in order to gain huge returns in long runs. This study is conducted to analyze the existing investors’ and potential investors’ perceptions and preferences towards mutual funds. Mutual funds have evolved as the new millennium investment tool and has its own pros and cons in regard to that aspect. Investors seeking safety and growth towards their funds tend to constraint their investment flow due the nature of risk and conventional investors tend to avoid new investment tool. This study considers both primary and secondary data. Responses were analyzed with percentage analysis concerning the expected findings of the study. The study has been undertaken considering aspects such as Income of the Investor, Demography, Awareness and Reliability-availability ratings of mutual funds. The results of the study are the basic awareness of this particular investment tool is in the growing stage among potential investors. Existing investors are highly concerned about market fluctuations and are looking forward for safer and highly profitable plans. Though mutual fund is a fast growing investment tool among investors it needs a strong push up in terms of returns and reliability to witness growing investor population.