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Abstract
The present study on customer perception on Retailer Service Quality variables aims to identify the dimensions that organized retailers offers the customers. Analyze the various retail service quality variables were done to understand the relationship between them. The study also tries exploring the factor that attracts the customers towards the organized retail sector in Kanyakumari District of Tamil Nadu. Organized retailers are offering similar products in the outlets; improving service quality is seen as critical to capture the customers. With the introduction of FDI in multi brand retailing, lot of international players are expected to enter the Indian market this will bring more competition in this retail sector. For benchmarking themselves with global standards the Indian retailers will have to improve their service quality. This study tries to find interrelationship between various Retail Service Quality dimensions, which will help the retailers to identify the steps needed to improve the overall service quality.