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Abstract
Sustainability means the measures and initiatives that the companies take to survive themselves in the future market. There can be various methods and actions that the companies can take to survive in the market, these can be formulating business strategies to fulfil the needs of the present stakeholders, installing new technologies to be updated and competitive in the market and Imposing efficient business models in each and every steps/process of business. These business models and strategies differ from company to company and even from one industry to other. What matters in the end if these corporates are able to sustain in the market. However, achieving sustainable growth is not an easy task, the corporates has to make sure that the related stakeholders are happy and satisfied. With the increasing environmental and climate concerns, the stakeholders give importance to three corporate sustainability pillars (3 pillars of Sustainability by john Elkington in 1994, called Triple Bottom line are Profit, People and the Planet). In today’s era the companies and businesses which manages to make profits keeping in mind the social and environment footprints can only sustain in the market for longer term.