Main Article Content
Abstract
Paints color is one of the essential element in paint product which stimulates and influencing consumer buying behavior. It is found that, consumer responds to the distinct colorations based totally on the psychological implications and organic stimuli come into their mind. The potential application denotes that how the most fulfilling use of certaincolors would stimulate certain age group of consumers. In the study, about of a number paintcolors were used to decode its have an impact on customer behavior. More targeted was once to expose the color that influences on the age of consumers. Different age groups respondents had been studies, based totally on the type of color that influenced the respondents in addition to understand whether age crew has any preferential colors. However, each and every influencing elements does not indicate consumer’s preferences or shopping of paint product or brands, so this find out about additionally reveals whether or not the liking of color when used in paint advertisement, has any relation with the purchaser preferences in the product, preserving the product as an unknown brand. The study was once carried out throughprimary data and secondary data on a variety of research on color psychology.