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Abstract
Green marketing is a marketing technique of producing environmentally safe products. It is one of the most wanted concepts in today’s world. Green marketing is one of the newly focused impacts in business scenario today. There it wide usage of knowledge which will be required to perform wide range of activities of Green marketing. Green marketing is one of the novel approaches which do not adjust or enhance the existing practices of marketing but also play a major role in providing a substantially different aspect. The key rationale of the study is to broaden restiveness and enumerate the possibility of green marketing in India.