Main Article Content
Abstract
Customers hold the key role in determining the market of any material. The demand and requirements of the customers are taken into account while the manufacturers produce any product. Mobile phones, being an essential element in today’s world, occupy a large market in today’s business world. Customer satisfaction is the prime motive of the manufacturing companies. Based on a survey conducted, we study the current trend of phone purchase in India and thus analyze the customer’s responses towards different brands and their products. The results depict which brands satisfy the customer requirements.