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Abstract
The purpose of this study is to determine the criteria the parents consider while choosing or preferring a preschool or a daycare. As the world has been changing very rapidly and women are coming out and working as equal to men. Working women are so competitive that they don’t compromise their career. They want to be successful and that’s how preschool and daycare centers have come into the picture. Preschool and daycare centers offer parents to keep them in the center for some fixed hours and make them learn some basic skills. They also groom the kids. This made the preschool and daycare centers the growing business. The preschool has been mostly using technological infrastructure which goes with today’s world. The teaching method the preschool is adopting is mostly based on visual and audio. The visual audio learning makes the child remember for long run. This also helps the kids to be prepared for the primary educational school. Now a day the parents have become more competent and want their children to be at par than others. Even the parent’s mindset has changed and wants their children to be very efficient and skilled at every level and every place, field. The educated and well-settled people are ready to keep their child in preschool or daycare. As they find this would be the apt place for them to grow and conquer all the fine motor skills and gross motor skills. The corporate world has made a rule to the employees stating that it is very important to be partnered with a preschool and daycare so that it is easy for the employees to leave their child and work tension free. The questionnaire consists of 31 variables and primary data has been collected using questionnaire from 155 respondents. The exploratory factor analysis has been used to analyze the data on SPSS 20.0 software. There were 9 factors that were extracted. Such as Technology Infrastructure, comfort, academic policy, gross motor skills, teaching methods, brand value, point of parity, convenience, school activities are the factor that parents give least importance.