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Abstract
E-commerce deals with the transferring the data electronically over the internet. E-Commerce is the future of shopping and one of the business options that one will have to explore in future. The rapid growth of the mobile phones and internet is a big boost for the e-commerce. Owing to vast population of India, e-commerce has a great scope in the coming years. This sector also led to create of more job opportunities and entrepreneurship facilities small business ventures to showcase and sell their products. E- Commerce is more than simply one more approach to support or improve existing businesses. Or maybe e-commerce has brought revolutionary changes in the marketplace. It is a problematic invention that is drastically changing the conventional method of doing business. E-commerce is paving way for huge business development in our nation. Expanding web clients have further added to its development. E-commerce has made online travel industry grow through numerous methods and included another business boulevard through online retail industry in our nation. In this paper, we present and discuss these findings, and identify changes that will be required for broader acceptance and diffusion of e-commerce in India. In this research paper we will discuss about advanced analysis of E-commerce which will comprise of strengths, weaknesses, issues, opportunities and challenges faced by e-commerce in current scenario.