Main Article Content
Abstract
After Independence political communication was considered as a tool to address the publics through peaceful rallies and dropping election pamphlets from a plane to persuade the Indian Voter. Earlier the communication during elections used to take place in rallies and depended a lot on politicians interpersonal skills. But the political parties are soon realizing the importance of this Digital Era to connect with the youth of the country. The Political parties know that the youth are going in the transformation from Digital Migrants to Digital Natives. The Prime Minister of India he use “Mann ki baat” in order to reach out to each and every corner of India through radio and other kinds of communication. Each and every political party they have their own media cell who function 24X7 to provide information to the publics about various issue which concern the society as a whole. This paper will discuss about the role play by various political parties to reach out to the masses. This paper will also analyse and discus how the political communication helps to change the society in different ways. The present paper will analyse how the political parties influence the voters to cast their vote in favour of their respective political parties. Lastly, this paper it will discuss how the print and electronic media change the game in Politics.