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Abstract
The paper highlights the importance of culture in today’s scenario which reframes the life of an individual. This paper observes the challenges faced by the developed countries are due to the adaptation of new culture. By bringing people together, cultural activities such as festivals, fairs, or classes create social solidarity and cohesion, fostering social inclusion, community empowerment, and capacity-building, and enhancing confidence, civic pride, and tolerance As culture brings togetherness by uplifting individual’s status in the society. Culture helps build social capital, the glue that holds communities together. The cultural process streams across the border nation states which transcends boundaries and lead to globalization.