Main Article Content
Abstract
With India growing facade of technological advancements, the usage of mobile by users & related development by the organization is growing. By m-commerce developments in the world removed all the barriers including geographical location, technology, quality and options to buy by the consumer on their preferences. It changed the lifestyle of most underdeveloped & developing countries people. With all these, for the most part, social media marketing playing a big role in the globe to create awareness by providing more knowledge on product & services available. Also, it making easier to a seller & buyer to consent on economic activity with agreeable terms & condition before sales & after-sales. Recent times have shown trends of social media marketing in creating trust among customers before buying. Social marketing creating maximum participation of customer over online & gain necessary knowledge before buying any products or services from across the globe. The major objectives of this study are to understand the global customer value propositions and m-commerce future in the internet world. This paper also endeavors to bring out the emerging trends of social media marketing in creating sustainable value for global customer. Furthermore, this paper analyses the role of customer & social media marketers in creating enhanced value for the betterment of global economy. At the last, this paper proposes effective improvements & adjustments with key components for the successful value creation among customer.