Date of Conference: 9th November 2019
Organized by SIES College of Management Studies (SIESCOMS), Navi Mumbai with Overseas Academic Partners Jan Wyzykowski University, Poland and United International University, Bangladesh
About the Conference
In today’s highly competitive market, the success of marketing depends upon its ability to facilitate and sustain meaningful, engaging experiences for consumers by using SMART marketing. SMART is an acronym for Specific, Measurable, Achievable, Realistic and Timely. In recent years the consumer behavior has undergone a marked change due to the advancement in technology. The digital and social media, in particular, has not only changed the way a product or service offering is experienced by the consumers but also completely transformed the way a product or service is Marketed. Marketers are now being forced to re-think their strategy to connect and engage with consumers.
The objective of this conference is to provide a collaborative platform for marketing fraternity from across the world to share best practices and best research works as well as case studies and success stories. It aims to provide a unique learning and networking platform to young researchers, academicians, research scholars and students. This will also be helpful to identify opportunities, issues and challenges pertaining to SMART Marketing.
About SIES & SIESCOMS
South India Education Society (SIES), one of the oldest and value-based educational trusts that run a number of educational institutes in the city of Mumbai and Navi Mumbai was established in 1932. SIES is a fast growing organization and has gained acclaim for its strong foundation of cultural values and ethos.
SIES College of Management Studies (SIESCOMS) was established in 1995 and grew rapidly to gain reputation as one of the top ranking B-Schools in the country in a short span of 20 years. In keeping with its mission of grooming business managers and technocrats, SIESCOMS offers several flagship Management courses that include Post Graduate Diploma in Management (PGDM), Masters in Management Studies (MMS), Masters in Computer Applications (MCA), as well as vertical specific Post Graduate Diplomas in Pharmaceutical Management and Biotech Management. The PGDM program of SIESCOMS is the first program in the city of Mumbai/Navi Mumbai to have received an International Accreditation from ACBSP, one of the top accreditating bodies based in the USA. SIESCOMS boasts of a progressive and state-of-the art infrastructure, reputed faculty and an enviable placement record. In today’s highly competitive market, success of marketing depends upon its ability to facilitate and sustain meaningful, engaging experiences for consumers by using SMART marketing. SMART is an acronym for Specific, Measurable, Achievable, Realistic and Timely. In recent years the consumer behavior has undergone a marked change due to the advancement in technology. The digital and social media, in particular, has not only changed the way a product or service offering is experienced by the consumers but also completely transformed the way a product or service is Marketed. Marketers are now being forced to re-think their strategy to connect and engage with consumers.
Conference Committee
Chief Patron
Dr. Bigyan Varma, Director, SIESCOMS
Conference Chairperson
Dr. Parag Amin, Dean-Marketing, SIESCOMS
Conveners
Dr. Seema Laddha, Email: simran.laddha@yahoo.co.in ; Contact No. 9833587657
Dr. Rajesh Nair, Email: nairrajeshksn@gmail.com ; Contact No. 9322211267
Conference Organizing Committee
Prof. Deepa Donde
Dr. Shalini Gulecha
Dr. Swati Kulkarni
Prof. Vatsala Bose
Dr. Vikram Parekh
Board of Advisors for the Conference
Dr. Abul HMG Azam, Dean of School of Business & Economics, United International University, Bangladesh
Dr. Sharad Sarin,
Professor at XLRI and Visiting faculty,IIM, Ahmedabad
Dr. Tapan Kumar Panda
Former Dean, O.P. Jindal School of Business
Dr. Yogesh Dwivedi
Dean of Academic Leadership, Swansea University, UK
Dr. Zdzislav Polkowsky
Rector’s representative for International Cooperation and ERASMUS program, UJW University, Poland
Published: Dec 14, 2019