Main Article Content
Abstract
Consumer’s desires and preferences are varying with change in factors like demographics and lifestyles. These factorial changes can be a potential business opportunities for marketers and threats for marketers who fail to adapt them. It is very important to know how consumers buying behavior in modern market. Buying behavior can be influenced by personality, socio-demographic character, and lifestyle. Consumer buying Behavior analysis helps us to identify the internal variables like motivation, personality, perception, learning, and attitude, and external variables like reference groups, family, social class, and, culture, and their influence on consumer decision-making process.