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Abstract
Since ancient times scholars at many levels of reduction have studied preference-making. Over the last three decades, social and natural scientists have tried to appreciate how we make preferences, using different strategies. Since the 90s, groups of inter - related scholars have begun to combine social and natural scientific approaches to study preference in an emerging discipline called ‘Neuromanagerial Management’. Assumption is that by combining theoretical and empirical tools from neuromanagerial science, psychology and management into a single approach, resulting synthesis will offer insights valuable to all three-parent disciplines. Studies seem to support that conclusion. Theories have begun to restructure neuromanagerial appreciating of preference-making, and findings suggest constraints on theoretical models developed in management and psychological domains