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Abstract
Global warming and green house gas emission has become a worldwide issue, government and society of almost every nation had already started taking initiatives regarding awareness of these issues. The firm compete this issue of global warming by adopting green marketing strategies and make this a win-win strategy for themselves. Now a days, consumer also show more concern about the environmental threats, they accept such products that are eco friendly and free from health issues. Different strategies are used by the firms in order to popularize green marketing concept so that they make it cognizant among the masses and to be known as universal phenomena. Not only this companies main Moto is sustainability in long run for this they have to parallel with corporate social responsibilities. BY adopting Go- Green strategies firms are very well performing their concern towards environment and consumers. Focus is made here on green products along with their significance. Study also includes the main tools of green marketing and key rules for success that proves to be effective for the firms in long run.