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Customer brand loyalty has been an important area for practitioners in retailing industry due to various developments in the increasingly competitive environment. The objective of the current study is to identify the role of perceived value of the store brand in relationship between store attributes and customer brand loyalty.  

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How to Cite
DURDANA, C. M. (2019). A Study on Brand Loyalty of the Customers. European Journal of Business and Social Sciences, 7(4), 425-428. Retrieved from