Main Article Content

Abstract

Consumer Buying Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. A purchase decision is the result of each and every one of these factors. An individual and a consumer is led by his culture, his subculture, his social class, his membership groups, his family, his personality, his psychological factors, etc.. and is influenced by cultural trends as well as his social and societal environment.

Article Details

How to Cite
REDDY, Y. P. (2019). A Study on Consumer Behaviour. European Journal of Business and Social Sciences, 7(4), 601-608. Retrieved from https://journals.eduindex.org/index.php/ejbss/article/view/1459