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Abstract
Many strategic decisions must be made to manage a company's assortment of products effectively. To start, a firm must select strategies regarding its product mix. One decision is how to position the product relative to competing products and other products sold by the firm. Another strategic decision is whether or how to expand the product mix by adding items to a line and/or introducing new lines. Altering the design, packaging, or other features of existing products is still another option among the strategies of selecting the best mix.