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Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe.

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How to Cite
REDDY, M. M. S. (2019). A Study on Marketing Strategies. European Journal of Business and Social Sciences, 7(4), 712-717. Retrieved from