Main Article Content

Abstract

Numerous vital choices must be made to deal with an organization's combination of items adequately. To begin, a firm should choose methodologies with respect to its item blend. One choice is the way to position the item in respect to contending items and different items sold by the firm. Another key choice is whether or how to grow the item blend by adding things to a line and additionally presenting new lines. 

Article Details

How to Cite
Sumalatha, M. K. N. (2019). A Study on Product Mix Strategies in Organization. European Journal of Business and Social Sciences, 7(4), 847-851. Retrieved from https://journals.eduindex.org/index.php/ejbss/article/view/1491