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Abstract
Customer relationship management has got greater importance and it is one of the hottest and emerging practices in the business field. In previous days mostly manufacturer gave priority to only for product they do not bother about customers taste and preference simply they focus on how to sold this product but now the scenario is totally changed because customers got more awareness and they give importance to their own taste and preference all these situations change the manufacturer mind set to focused on customer rather than product. These conditions make the business more complex and every day the new entrances come with new ideas and it makes the customers to become switchers and this leads to importance for customer relationship management. In the present competitive environment, CRM is only tool which turns up the customers to again visit the organization and it makes the normal customers into a profitable customers. CRM not only focused on retain the customers and it attracts the new customers and it solves the customers’ problems and makes the organization to become strong in all aspects. However there is a limited research that the relationship between CRM functions and organization performance.