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Abstract
Internet and Mobile revolution has brought tremendous change in shopping behaviour of consumers all around the world. As the internet penetration and literacy is increasing, the future and prospects of online shopping are also increasing in India day by day. Online shopping is just like shopping in the neighbourhood without any limitation of time i.e. 24x7. One can shop without moving out of his home/office. Moreover comparison of prices at different online stores is also possible .However; the consumers shopping online consider many factors like availability of information, time saving, convenience, security, offers, time of delivery, mode of payment etc. The present study uses likert scale to evaluate the various factors affecting online shopping behaviour of customers in Punjab. For this purpose ,