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Abstract
The study reveals the factors that are affecting consumer buying behaviour of Ready to Eat Foods in India. The study is undertaken to understand all the negative and positive perceptions about the Ready to Eat Foods. A descriptive research design was used to gain an insight into customer’s perception about the ready to eat foods. Based on the findings of the study, to conclude that the Indian companies should focus on creating customer awareness about ready to eat foods and to increase the growth of the future market in India.