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Abstract
A culture and brand genealogy is an introversive relation to build Iconic brands. It resonates with identity myths through powerful symbolism resulting from acute social change in consumer. TATA Group, Dabur India, Britannia, Godrej&Boyce, and ITC Ltd valued by customers more for what they symbolize as a cultural icons. In cultural brandingicons can't be built through conventional branding strategies. Instead, it is a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty. Until now, even the most successful iconic brands have emerged more by intuition and serendipity than by design.This evaluative studyreferred with five Iconic brands distinctive cultural branding core values,sustainability and it influence on Indian consumer. The research was carried with the questionnaire administered to 210 respondents, 160 responses were collected and collated for further analysis and discussion. The findings revealed theculturaldimension on brand is an assertive forceto guide the native iconic brands to go global.The research work will assists the organizations to understand the importance of culture in brand establishment and creating brand identity attarget market.