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Abstract
In 2016 the annual consumption of alcoholic per person grasped up to 5.7 liter and it’s a rise of approximately 140% subsequently from year 2005. The reasons behind this growth in the market are cumulative in urban population and middle class with a rising spending power, which makes it largest around the globe. By 2020 the annual consumption of liquor and its related beverages was expected to touch 6.53 billion litters.