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Abstract

All gets brands now and a nation is no exception. Kerala with a view to promote tourism came with a very successful campaign “ God’s own country”  and earned a good tourism revenue. As a nation, Singapore gets a sizeable revenue from  foreign tourists and as a brand Singapore known for safety, cleanliness and good infrastructure. The brand that drives USA are: A dreamers destination, R&D  capital of the world, Marketing practice Mecca and world famous universities. As the President is central force to American governance model, the president brand power hinges on brand USA. Conversely a bad State Head like Saddam Hussain by his mis adventure of invading to Kuwait killed the nation in economic terms and brand terms. The symbiosis between brand nation head and brand nation is closely interwoven and worth exploring it .

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