Main Article Content
Abstract
Rural marketing is different from the marketing. The required marketing mixes for rural marketing is also different .The marketing mixes required for the successful marketing of product are basically 4ps namely product, price, promotion, and physical distribution. The mixes required for rural marketing is different from that. The present study has made an attempt to identify the important marketing mixes for rural marketing with the help of 33 variables. The score of all 33 variables in Important Required Marketing Mixes for Future Rural Marketing (IRMFRM) have been included for factor analysis(EFA) to narrate the variables Required Marketing Mixes for Future Rural Marketing into important RMFRM. The validity of data for EFA has been executed with the help of KMO measure of sampling adequacy and Bartlett’s test of sphericity. The factor analysis narrated that Availability, Awareness, Affordability and Acceptability are important Required Marketing Mixes for Future Rural Marketing.