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Abstract
India is a vast country with 1,370,499,520 which is largely agricultural and rural. More companies are turning to rural markets to expand the scope of their operations and also to pre-empt competition. Rural markets are tomorrow’s market and the marketer should know how to penetrate these markets. This is not just because 70 percent of population still lives in rural areas, but because of the sweeping changes that are occurring. Rural marketing incorporates the marketing of agricultural products, rural industries products and services of many kinds. The researcher has framed to study the Marketing Environment of waigaon Village.