Main Article Content
Abstract
Green marketing is the process where products are sold on their environmental benefits. Such a product is environment friendly or is packed in such a manner that it doesn’t harm the environment. The buying behavior of the consumer depends on the quality of green product.
With the advancement of technology and globalization, the environment has to face a lot. Now, the air is not supposed to be so cleaned due to the fact that it contains some mixture of poisonous gases which are harmful for the living organisms. By understanding the seriousness of the situation, now the Governments have started various programs in order to protect the environment. The current article highlights the marketing strategies to promote green products.