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Various institutions and their components, standing in the gender system, have taken full advantage of female subordination and have transformed the labour and body of a woman into their profits in the era of globalization. It has a big role in commercials and films. There is a serious question about what women are doing in commercials, what is the product and what is being sold to? What are the reasons and mentality employed to create such a distorted depiction of women's in the sale of the product? This is the main question on which a lot has been written according to the market's perspective. But this topic appeals to the inclusion of other socio-political aspects along with the viewpoint of the market, which is the main thing to understand.

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How to Cite
Das, P. (2019). Role of Women in Advertising: Economic and Social Perspectives. European Journal of Business and Social Sciences, 7(1), 632-640. Retrieved from