Main Article Content
Abstract
Cosmetics purchasing become common among female university students. Meanwhile, when buying activities turned into excessive, uncontrollable and repeatedly done, it can be categorized as compulsive buying behavior. In time of its development, compulsive buying can negatively affected individual’s life. Self-esteem known to be the antecedent of compulsive buying behavior. This study aims was to empirically examine the relationship between self-esteem and female university students’ cosmetic compulsive buying behavior. Quantitative method with purposive sampling was used in order to gain 90 Gunadarma University’s female student within 18-25 years old. Hypothesis proposed was analyzed using pearson product-moment correlation and resulted with correlation coefficiency r = -0.323 and significancy p = 0,002. This indicated that there is a negative and significant behavior between self-esteem and cosmetic compulsive buying behavior among female university students, whereas the higher self-esteem resulted in lower compulsive buying behavior rates.