Influences of 20th Century Modernism on Nigeria’s Advertising Designs

Abstract

Basically one of the most important design considerations is function at the marketplace As a result its content is almost valueless unless it satisfies its intended purpose.

This paper discerns practice at the primordial time of inception when advertising as full service agency nomenclature was established in 1960 in Nigeria. At this beginning, branding, product positioning, creative as well as research were concerned to the new industry.