The Political Affiliation of TV News Anchor and Viewers Opinion

Abstract

Electronic media has grown quickly in Pakistan and has become a successful business. In this regard, it is basically the media itself, which holds an important concern towards socio-economic growth including poverty improvement, education, health and many other change fields. This responsibility can only be fulfilled when the professionals representing the „fourth pillar of the state‟ work delivering material to the public with utmost transparency, responsibility and accuracy.